Being creative at the push of a button is not always easy. To hit the mark on the clients wants is very often a walk on a tightrope. Therefore it is not very surprising that advertisers and designers sometimes are in a kind of love-hate relationship with their job. On the one hand they love what they do but on the other hand they hate their job and all the people involved – especially when the big idea just does not want to hit them. The advertising agency Leo Burnett shows this ambivalence perfectly in the form of a short film for the awards show of the Advertising and Design Club of Canada (ADCC).